I’m always looking out for new design opportunities to learn and grow. That’s part of being a creative person—that need to continually learn and use it to help the group, business or client you’re working with. Recently, one such opportunity came up. It was as a creative director for an educational non-profit. It really piqued my curiosity. I had several meetings with them and one of the key messaging points was the aspect of diversity—marketing for and experiences in developing diversity.
Having had such experiences with AIGA chairing its Diversity Task force, my years of design experience along with my childhood background being very similar to the audience they serve (black and latino kids from underserved communities), I saw myself as an ideal candidate. The more I progressed through the meetings and learned about the group, the more I felt the connection. Through the last meeting before the final decision, I sweetened the pot by presenting a digital publishing app I created off the initial exercise they asked for in the beginning of our process. Along with this and the issue of diversity experiences being highlighted again, I felt extremely confident about this opportunity.
Continue reading A Curious Turn of Events…
One of my first jobs in design was working at an adult publisher. To this day, it’s still the best job I had and not for all the crazy nonsense people assume about it. What made it so great was, it was the one place where I had complete creative freedom. The owner and editors had complete faith in what I could do for their pages. The titles I art directed had a mix of pictorials and editorial like travel stories, book reviews and news. They were Playboy-like. The work I did there enabled me to move on to companies like Essence, McGraw-Hill, CMP, Black Enterprise and Nielsen. Quite a few well-known art directors have also worked on adult titles during their careers. Playboy is the granddaddy of them all and for several years, it was showing its age. In the last five years, it has undergone some changes to keep it moving in the 21st century and beyond.
While the magazine commissioned some of today’s prolific illustrators and photographers, the pages were feeling rather dated—especially having read the magazine since my 20’s. Twenty some years later, it still had the same look and tone yet my tastes had grown. I wanted it to grow as I did. Judging from the last three to four recent issues, it seems that Playboy has indeed done that. The art direction has a more contemporary flair about it, mixing more bold typographic treatments with thematically styled photo shoots. They have moved from that “Barbie” formula and focused on presenting their pictorials as real women in real settings, the editorial content more gripping and timely and the culture tidbits are more in line with my current tastes. Continue reading The Bunny Is Finally Evolving
When I worked at Essence Communications, a new partnership was formed to develop a bilingual magazine for Hispanic women called Latina. Being in the right place at the right time, I got to see some of the prototype pages and media kit. It was pretty exciting and the design work was really eye-catching. My fingers were crossed that it would be huge success. The magazine launched and was well received. It was exciting to see because here was a magazine speaking to Hispanic women about their issues and their wants instead of just adopting what was in the mainstream women’s magazine to suit them. I pretty much can say everyone feels good when they see themselves reflected in anything they are reading, watching or hearing in the media.
So it was long overdue for the American marketplace to support and encourage a project like this. As time went on, the design evolved. The layouts were more elegant, the art direction of the photo spreads were more conceptual and smart and the pace was engaging. The art director was Ebelinda Antigua. She developed the art direction and gave it such a classy, high-end fashion feel but coupling it with some fun. I eagerly anticipated the arrival of each new issue at the newsstand every month. Eventually, Ebelinda moved onto new opportunities and landed at Working Mother magazine where she brought here design magic to their pages and brand. Continue reading Latina’s Got Its Sexy Back!
Technology represents an industry where people of color can create some equality both from an economic and employment perspective. At least that’s the idea. The reality is there aren’t many people of color of either gender in the tech industry, especially black and latino folks. There are numerous reasons for this—some which are out of our control and some well within our control—but my focus here is to introduce you to a person who has taken control of the situation to make it better for others.
Remember this name ANGELA BENTON. She is real a doer and is proving to be a force in the tech world. She’s a graphic designer who was working in both print and web but evolved more into the digital creative space. She founded a company called BlackWebMedia. I haven’t yet had the pleasure of meeting Angela in person, only on-line, but she has really impressed me. Her motivation, tenacity and drive is something I envy in a good way. She created an incubator program out in Silicon Valley called New Me Accelerator. Their mission is quote “…a 12 week immersive residential tech start-up accelerator for businesses that are led by under-represented minorities (African-Americans, Latinos & Women) in the technology industry.” Black Enterprise and CNN have prominently featured her and her program. There are folks who talk about leveling the playing field yet do nothing about it. Angela is not only doing something about it, she is making positive, tangible inroads in the technology sector. She is blazing a path for us to follow as this is the way our communities can get ahead of the game instead of just be bit players.
Pass the word and follow Angela’s example and pass forward the opportunities you have to someone else so they can make new ones. Kudos to Angela and looking forward to seeing more of what you do.
For the past thirty days, Yahoo! had a rotating gallery of variations on their logo. This was leading up to the big reveal today of their new mark. (Crickets…) All that hype and what we saw was something that really punched me in the gut. Yahoo! has a quirky name and its original logo had some fun with it. There are many search engines out today but I remember when Yahoo! was the only game in town. Reading that they intended to revamp their logo, many ideas came to mind. What whimsical mark will they come up with?
Sadly, what we see today is something that is not much more evolved than something an admin assistant whipped up in Word. Are company marks really taking such a lazy, uninspired way out in developing their new brand looks? What would Paul Rand say today? C’mon, a mark that is nothing more than Optima that is beveled with a slight gradient. What’s so impressive about it? Even the color of royal purple leaves me feeling so uninspired and far from the spring I would feel when I’d “YaHoo!”. Questions run through mind when I see logos like this;
- why are such large companies redesigning their logos in such generic ways?
- are they actually paying a company for this?
- who signs off on these creative directions?
There are many creative, insightful and message-appropriate logos being designed/redesigned out there but this ”generic” trend that I’ve seen over the last few years is troubling. As more and more companies focus on all things digital, I wonder have some of these creative heads forgotten about the core basics of logo development and its applications? Time will tell, but honestly, it has me worried.