Latina’s Got Its Sexy Back!

ebby_headshotWhen I worked at Essence Communications, a new partnership was formed to develop a bilingual magazine for Hispanic women called Latina. Being in the right place at the right time, I got to see some of the prototype pages and media kit. It was pretty exciting and the design work was really eye-catching. My fingers were crossed that it would be huge success. The magazine launched and was well received. It was exciting to see because here was a magazine speaking to Hispanic women about their issues and their wants instead of just adopting what was in the mainstream women’s magazine to suit them. I pretty much can say everyone feels good when they see themselves reflected in anything they are reading, watching or hearing in the media.

So it was long overdue for the American marketplace to support and encourage a project like this. As time went on, the design evolved. The layouts were more elegant, the art direction of the photo spreads were more conceptual and smart and the pace was engaging. The art director was Ebelinda Antigua. She developed the art direction and gave it such a classy, high-end fashion feel but coupling it with some fun. I eagerly anticipated the arrival of each new issue at the newsstand every month. Eventually, Ebelinda moved onto new opportunities and landed at Working Mother magazine where she brought here design magic to their pages and brand. Continue reading Latina’s Got Its Sexy Back!

Closing The Digital Divide

Technology represents an industry where people of color can create some equality both from an economic and employment perspective. At least that’s the idea. The reality is there aren’t many people of color of either gender in the tech industry, especially black and latino folks. There are numerous reasons for this—some which are out of our control and some well within our control—but my focus here is to introduce you to a person who has taken control of the situation to make it better for others.

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Remember this name ANGELA BENTON. She is real a doer and is proving to be a force in the tech world. She’s a graphic designer who was working in both print and web but evolved more into the digital creative space. She founded a company called BlackWebMedia. I haven’t yet had the pleasure of meeting Angela in person, only on-line, but she has really impressed me. Her motivation, tenacity and drive is something I envy in a good way. She created an incubator program out in Silicon Valley called New Me Accelerator. Their mission is quote “…a 12 week immersive residential tech start-up accelerator for businesses that are led by under-represented minorities (African-Americans, Latinos & Women) in the technology industry.” Black Enterprise and CNN have prominently featured her and her program. There are folks who talk about leveling the playing field yet do nothing about it. Angela is not only doing something about it, she is making positive, tangible inroads in the technology sector. She is blazing a path for us to follow as this is the way our communities can get ahead of the game instead of just be bit players.

Pass the word and follow Angela’s example and pass forward the opportunities you have to someone else so they can make new ones. Kudos to Angela and looking forward to seeing more of what you do.

Soulight On: Lisa Hunt

spotlightlogo_LHSoulFul Design is proud
to present the series
Soulight On: a showcase featuring designers of color across different creative fields. My purpose is to shine light on fellow creatives that we don’t see in the mainstream design trades. My goal is for you to be inspired, be informed, be creative.

Lisa Hunt, former Creative Director of Essence magazine, launched her own design consultancy, Lisa Hunt Creative, and product line, Parasol New York, in 2009. With over a decade of experience in art directing photography in the categories of food, home, celebrity, fashion, beauty, health, fitness, and travel her work is vibrant, polished and fuses her well-honed knowledge of industry trends in publishing and branding across multiple platforms including web, tablet and mobile.

Her passion and special interest in ceramics, home textiles, furnishings and tabletop led her to create a line of home accessories, greeting cards and art prints for her company Parasol New York.

A former adjunct professor at New York University and a Pratt Institute alumnus, she currently resides in Brooklyn.

1. How did you first become interested in graphic design?

My mother was very instrumental in my interest in art and encouraged my creativity from an early age. She was a true creative spirit herself as she was always drawing, painting, knitting, crocheting, decorating and gardening. She passed away very suddenly two years ago but her creative spirit lives on in my sisters and me. During my preteen years, my love for reading magazines and music sparked my interest in type, color, and photography. By high school, everything from album covers, book covers, fashion and packaging were things I found myself drawn to and became a bit obsessed with. As a junior, I took a commercial art class at a technical school—where they also taught farm machine repair—for two hours a day twice a week. We learned everything about color theory, composition and typography. That class and its teacher really paved the way for my career in graphic design.

Even after my experience in the art class, I didn’t understand that it was possible to make a living as a graphic designer. I applied to and was accepted to liberal arts colleges. My decision was to study journalism as a way to work in magazines. For financial reasons, I had to delay my enrollment in American University and worked for a year to save money. It was during that year that a friend told me about different art colleges and encouraged me to apply. I used my high school portfolio. Continue reading Soulight On: Lisa Hunt

It’s Been Slow Here I Know

Hey there. I know it’s been a bit infrequent between posts and I’m so sorry about that. My life has been racing with speed bumps. My mind has been on overload  and so many things have taken a back seat including my Soulful Design. That’s not what I want and from now on, I really will make every effort to communicate with you regularly.

Work, home life, kids, marriage, extended family all seem to jockey for attention which leaves barely any time for me. It has been a real mental drain but the show must, needs, has to go on. So keep an eye out for the latest Soulight Interview coming this week.

Thanks for supporting and I will keep it coming.

All the best,
Andrew

Musings about graphic design and other creative worlds with a special eye towards designers of color

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