Tag Archives: creativity

Adobe New Creative Is Spotlighting Fresh Creatives

In the morning, I have to do several things before I start my day. First, I must have my coffee. Second, I must have a good breakfast. Third, I must scan my design bookmarks.

It’s that third ritual in which I read about some new designers being spotlighted by Adobe in their campaign for Creative Cloud, New Creative. What intrigued me was the nice diversity of creatives they were showcasing. Blow me away in a very positive way. One such creative is Gavin Campbell. He’s an illustrator and graphic designer based in the UK—London to be specific. He works delves into a lot of lighting work that is just simply amazing.

He along with a few other designers are giving these talks about their work, careers and how Creative Cloud is a part of that. Pretty damn cool as I’ve been eyeing the campaign for a bit and like how they shine the various creative disciplines. Now I wish I could just buy a plane ticket and fly over to the UK, hang out for a few days and catch the presentations. Alas, that’s not going to happen anytime soon. However, Adobe has to be commended for the way they are trying to help all of us creatives bring our ideas to life. Most certainly, they have their faults as any every expanding company does. I myself have had issues with them from programs to price structures that made me smack my head wondering what were they thinking? But you can’t say they are not our greatest supporters. For that, Adobe stands above so many other companies in the creative industry and this series of profiles is another example of them setting the bar.

Thanks Adobe and looking forward to the next innovations you create and support.

A Curious Turn of Events…

bldtr040035I’m always looking out for new design opportunities to learn and grow. That’s part of being a creative person—that need to continually learn and use it to help the group, business or client you’re working with. Recently, one such opportunity came up. It was as a creative director for an educational non-profit. It really piqued my curiosity. I had several meetings with them and one of the key messaging points was the aspect of diversity—marketing for and experiences in developing diversity.

Having had such experiences with AIGA chairing its Diversity Task force, my years of design experience along with my childhood background being very similar to the audience they serve (black and latino kids from underserved communities), I saw myself as an ideal candidate. The more I progressed through the meetings and learned about the group, the more I felt the connection. Through the last meeting before the final decision, I sweetened the pot by presenting a digital publishing app I created off the initial exercise they asked for in the beginning of our process. Along with this and the issue of diversity experiences being highlighted again, I felt extremely confident about this opportunity.

Continue reading A Curious Turn of Events…

The Bunny Is Finally Evolving

One of my first jobs in design was working at an adult publisher. To this day, it’s still the best job I had and not for all the crazy nonsense people assume about it. What made it so great was, it was the one place where I had complete creative freedom. The owner and editors had complete faith in what I could do for their pages. The titles I art directed had a mix of pictorials and editorial like travel stories, book reviews and news. They were Playboy-like. The work I did there enabled me to move on to companies like Essence, McGraw-Hill, CMP, Black Enterprise and Nielsen. Quite a few well-known art directors have also worked on adult titles during their careers. Playboy is the granddaddy of them all and for several years, it was showing its age. In the last five years, it has undergone some changes to keep it moving in the 21st century and beyond.

While the magazine commissioned some of today’s prolific illustrators and photographers, the pages were feeling rather dated—especially having read the magazine since my 20’s. Twenty some years later, it still had the same look and tone yet my tastes had grown. I wanted it to grow as I did. Judging from the last three to four recent issues, it seems that Playboy has indeed done that. The art direction has a more contemporary flair about it, mixing more bold typographic treatments with thematically styled photo shoots. They have moved from that “Barbie” formula and focused on presenting their pictorials as real women in real settings, the editorial content more gripping and timely and the culture tidbits are more in line with my current tastes. Continue reading The Bunny Is Finally Evolving

Latina’s Got Its Sexy Back!

ebby_headshotWhen I worked at Essence Communications, a new partnership was formed to develop a bilingual magazine for Hispanic women called Latina. Being in the right place at the right time, I got to see some of the prototype pages and media kit. It was pretty exciting and the design work was really eye-catching. My fingers were crossed that it would be huge success. The magazine launched and was well received. It was exciting to see because here was a magazine speaking to Hispanic women about their issues and their wants instead of just adopting what was in the mainstream women’s magazine to suit them. I pretty much can say everyone feels good when they see themselves reflected in anything they are reading, watching or hearing in the media.

So it was long overdue for the American marketplace to support and encourage a project like this. As time went on, the design evolved. The layouts were more elegant, the art direction of the photo spreads were more conceptual and smart and the pace was engaging. The art director was Ebelinda Antigua. She developed the art direction and gave it such a classy, high-end fashion feel but coupling it with some fun. I eagerly anticipated the arrival of each new issue at the newsstand every month. Eventually, Ebelinda moved onto new opportunities and landed at Working Mother magazine where she brought here design magic to their pages and brand. Continue reading Latina’s Got Its Sexy Back!

A Long Held Plan Gone Awry…

Plans are great…until they get fucked up. That’s something you can never plan for. That’s where I happen to be at.

Since my days at Pratt, I had thought about operating my design studio. Working on the projects that interested me, selecting the kind of clients I wanted to work with and creating gorgeous, satisfying designs was what I thought running a studio was all about. That’s why when you’re young and full of zeal, you are thinking about all the other factors. Like your personal life—you might be married, you might be divorced, you might become widowed, you might have a kid or two, you might have health problems, you might have family problems or you might (just fill in the blank). When you’re young, thoughts like that don’t come to mind. It’s seen as a clear, easy road.

After almost five years of running my studio, it appears that I will have to let it go. At least in terms of a physical space. Why you might ask? Simple, the cost is draining, I miss the creative banter among other designers and I didn’t market myself like I should. Supporting my wife’s business, preparing for the birth of my daughter (and subsequent removal of my wife from the business fold), still running low on spiritual energy after my first wife’s untimely death (probably should’ve taken the time off instead of plowing through the beginning of a new job) and the enormous pressure of being the sole provider for an entire family took up a lot of my focus that I needed for my studio.. I’ve always been exceptionally strong but just didn’t think I’d run out of that strength. Boy, did I get a rude awakening. Continue reading A Long Held Plan Gone Awry…