Tag Archives: design

A Curious Turn of Events…

bldtr040035I’m always looking out for new design opportunities to learn and grow. That’s part of being a creative person—that need to continually learn and use it to help the group, business or client you’re working with. Recently, one such opportunity came up. It was as a creative director for an educational non-profit. It really piqued my curiosity. I had several meetings with them and one of the key messaging points was the aspect of diversity—marketing for and experiences in developing diversity.

Having had such experiences with AIGA chairing its Diversity Task force, my years of design experience along with my childhood background being very similar to the audience they serve (black and latino kids from underserved communities), I saw myself as an ideal candidate. The more I progressed through the meetings and learned about the group, the more I felt the connection. Through the last meeting before the final decision, I sweetened the pot by presenting a digital publishing app I created off the initial exercise they asked for in the beginning of our process. Along with this and the issue of diversity experiences being highlighted again, I felt extremely confident about this opportunity.

Continue reading A Curious Turn of Events…

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The Bunny Is Finally Evolving

One of my first jobs in design was working at an adult publisher. To this day, it’s still the best job I had and not for all the crazy nonsense people assume about it. What made it so great was, it was the one place where I had complete creative freedom. The owner and editors had complete faith in what I could do for their pages. The titles I art directed had a mix of pictorials and editorial like travel stories, book reviews and news. They were Playboy-like. The work I did there enabled me to move on to companies like Essence, McGraw-Hill, CMP, Black Enterprise and Nielsen. Quite a few well-known art directors have also worked on adult titles during their careers. Playboy is the granddaddy of them all and for several years, it was showing its age. In the last five years, it has undergone some changes to keep it moving in the 21st century and beyond.

While the magazine commissioned some of today’s prolific illustrators and photographers, the pages were feeling rather dated—especially having read the magazine since my 20’s. Twenty some years later, it still had the same look and tone yet my tastes had grown. I wanted it to grow as I did. Judging from the last three to four recent issues, it seems that Playboy has indeed done that. The art direction has a more contemporary flair about it, mixing more bold typographic treatments with thematically styled photo shoots. They have moved from that “Barbie” formula and focused on presenting their pictorials as real women in real settings, the editorial content more gripping and timely and the culture tidbits are more in line with my current tastes. Continue reading The Bunny Is Finally Evolving

Latina’s Got Its Sexy Back!

ebby_headshotWhen I worked at Essence Communications, a new partnership was formed to develop a bilingual magazine for Hispanic women called Latina. Being in the right place at the right time, I got to see some of the prototype pages and media kit. It was pretty exciting and the design work was really eye-catching. My fingers were crossed that it would be huge success. The magazine launched and was well received. It was exciting to see because here was a magazine speaking to Hispanic women about their issues and their wants instead of just adopting what was in the mainstream women’s magazine to suit them. I pretty much can say everyone feels good when they see themselves reflected in anything they are reading, watching or hearing in the media.

So it was long overdue for the American marketplace to support and encourage a project like this. As time went on, the design evolved. The layouts were more elegant, the art direction of the photo spreads were more conceptual and smart and the pace was engaging. The art director was Ebelinda Antigua. She developed the art direction and gave it such a classy, high-end fashion feel but coupling it with some fun. I eagerly anticipated the arrival of each new issue at the newsstand every month. Eventually, Ebelinda moved onto new opportunities and landed at Working Mother magazine where she brought here design magic to their pages and brand. Continue reading Latina’s Got Its Sexy Back!

Soulight On: Lisa Hunt

spotlightlogo_LHSoulFul Design is proud
to present the series
Soulight On: a showcase featuring designers of color across different creative fields. My purpose is to shine light on fellow creatives that we don’t see in the mainstream design trades. My goal is for you to be inspired, be informed, be creative.

Lisa Hunt, former Creative Director of Essence magazine, launched her own design consultancy, Lisa Hunt Creative, and product line, Parasol New York, in 2009. With over a decade of experience in art directing photography in the categories of food, home, celebrity, fashion, beauty, health, fitness, and travel her work is vibrant, polished and fuses her well-honed knowledge of industry trends in publishing and branding across multiple platforms including web, tablet and mobile.

Her passion and special interest in ceramics, home textiles, furnishings and tabletop led her to create a line of home accessories, greeting cards and art prints for her company Parasol New York.

A former adjunct professor at New York University and a Pratt Institute alumnus, she currently resides in Brooklyn.

1. How did you first become interested in graphic design?

My mother was very instrumental in my interest in art and encouraged my creativity from an early age. She was a true creative spirit herself as she was always drawing, painting, knitting, crocheting, decorating and gardening. She passed away very suddenly two years ago but her creative spirit lives on in my sisters and me. During my preteen years, my love for reading magazines and music sparked my interest in type, color, and photography. By high school, everything from album covers, book covers, fashion and packaging were things I found myself drawn to and became a bit obsessed with. As a junior, I took a commercial art class at a technical school—where they also taught farm machine repair—for two hours a day twice a week. We learned everything about color theory, composition and typography. That class and its teacher really paved the way for my career in graphic design.

Even after my experience in the art class, I didn’t understand that it was possible to make a living as a graphic designer. I applied to and was accepted to liberal arts colleges. My decision was to study journalism as a way to work in magazines. For financial reasons, I had to delay my enrollment in American University and worked for a year to save money. It was during that year that a friend told me about different art colleges and encouraged me to apply. I used my high school portfolio. Continue reading Soulight On: Lisa Hunt