Tag Archives: paula scher

Is the age of fifty and over the end of a design career?

Recently, I got a save the date card from Pratt announcing a reunion for my graduating class of 1989. Reality sank in—it’s been 25 years since I graduated college. Holy fuck!

Andrew Bass Through the Years

I remember being that ambitious, bright-eyed design graduate looking to make my way into the design world with such energy and drive. My dream was to be an art director working at a big company, traveling for photo shoots, mingling at company parties, building a network of creative allies and maybe one day run my own studio all while doing something that I loved. Looking at the calendar, I’m reminded its around 20 days away from my 47th birthday. I’ve realized that many of the things I dreamt about as that young graduate have came true. But I also realize that some have yet to see the day of light. There’s still much I want to do and learn as a creative but there is an undercurrent that I am beginning to feel—it’s the age concern.

I AM APPROACHING 50.

In the past decade, I have seen the industry shift to a younger mindset for design leadership in all creative disciplines and discarding experienced creatives (i.e. older) as stagnant, out-of-touch and irrelevant. This weighs on my mind more recently now as I see the pages drop off the calendar. Reading Commarts.com, I came across a link talking about this same idea (click here). Ask yourself, at your place of work how many creatives are employed with you that are over 50? So many places value youth as being the only innovators, the only ones interested in new technologies, the only ones willing to learn or try new directions. That’s so short sighted as we turn into a country that is dismissing a large segment of our population.

At the story link points out, unless you are a studio owner or high-position creative, you don’t see many mid-level creative over a certain age given the same latitude and tools as a younger creative. Thanks to my parents’ genetics, most folks have no clue about my age and guess it at 10 to 12 years younger. I keep up-to-date with the latest trends and tech not because I need to but because I can’t exist without it. I equate it to air—you can’t breathe without it. Now add to the mix, the issue of race and gender. Fuck all you naysayers; this is a stone-cold hard fact of our society. If you are older, white and male, you will have it tough. If you are older and non-white (male or female), it just got unbelievably difficult.

Don’t believe me, can you name at least three designers over 50 who are white? Now, name three who are non-white, male or female and over 50? Bet you it’s easier to name three older white designers without much trouble but hit a wall the other way round. (Look at the gallery and see if you know their names.)

Three white over 50 designersThree non-white over 50 designers

Tony Gable (gable206.com), Crystal McKenzie (cminyc.com) and Archie Boston (archbosgd.com) all happen to run their own shops and have distinguished themselves in the industry although they don’t receive the same recognition as their counterparts above. How often do you hear their names in lectures and publications compared to Milton Glaser, Paula Scher and Kit Hinrichs? Be honest.

So, what are the options if you don’t run your own studio or a high-level creative? Going into academics in one possible avenue. Freelancing might be on the table but poses this question, if one won’t hire you as an older full-time employee why would they hire you as a freelancer? Changing career paths when older might be a consideration but that present a new series of obstacles that might bring you back to the original age problem. Many of us will face this dilemma in the coming years and I hope the tide strengthens for the value of experience when we do cross that road. You would tend to think, creativity has no age limit but sadly, business seems to have an expiration date on age.

Advertisements