SoulFul Design is proud
to present the series
Soulight On: a showcase featuring designers of color across different creative fields. My purpose is to shine light on fellow creatives that we don’t see in the mainstream design trades. My goal is for you to be inspired, be informed, be creative.
Lisa Hunt, former Creative Director of Essence magazine, launched her own design consultancy, Lisa Hunt Creative, and product line, Parasol New York, in 2009. With over a decade of experience in art directing photography in the categories of food, home, celebrity, fashion, beauty, health, fitness, and travel her work is vibrant, polished and fuses her well-honed knowledge of industry trends in publishing and branding across multiple platforms including web, tablet and mobile.
Her passion and special interest in ceramics, home textiles, furnishings and tabletop led her to create a line of home accessories, greeting cards and art prints for her company Parasol New York.
A former adjunct professor at New York University and a Pratt Institute alumnus, she currently resides in Brooklyn.
1. How did you first become interested in graphic design?
My mother was very instrumental in my interest in art and encouraged my creativity from an early age. She was a true creative spirit herself as she was always drawing, painting, knitting, crocheting, decorating and gardening. She passed away very suddenly two years ago but her creative spirit lives on in my sisters and me. During my preteen years, my love for reading magazines and music sparked my interest in type, color, and photography. By high school, everything from album covers, book covers, fashion and packaging were things I found myself drawn to and became a bit obsessed with. As a junior, I took a commercial art class at a technical school—where they also taught farm machine repair—for two hours a day twice a week. We learned everything about color theory, composition and typography. That class and its teacher really paved the way for my career in graphic design.
Even after my experience in the art class, I didn’t understand that it was possible to make a living as a graphic designer. I applied to and was accepted to liberal arts colleges. My decision was to study journalism as a way to work in magazines. For financial reasons, I had to delay my enrollment in American University and worked for a year to save money. It was during that year that a friend told me about different art colleges and encouraged me to apply. I used my high school portfolio. Continue reading Soulight On: Lisa Hunt